Van Heusen

Van Heusen's high quality, innovative business shirts are carefully selected to provide consumers with world trend seasonal patterns and colours plus styling options in either our latest contemporary European range as well as timeless basics in our traditional selection.

Offering multiple sleeve lengths in easy care or natural fabrics at affordable prices reinforces why Van Heusen shirts are the world's number one selling business shirts.

In August 2010, Van Heusen launched The Performa, a new high-performance suit based on the best selling 'Classic Fit' tailoring. Using a mix of cutting edge nano-technologies, super high twist Wool yarns, and Vapour Phase technology, Van Heusen Performa is Crush Resistant, Stain Resistant and 100% Breathable.

The Van Heusen Performa is designed to help you handle whatever life throws at you.

Van Heusen shirts were imported in small quantities from England from the 1930's and a manufacturing plant was established in Melbourne in the mid 60's to meet the growing demand for the brand here in Australia.

Since becoming part of Gazal and manufactured under licence by us from 1976, we have established the Van Heusen brand as the dominant business shirt in Australia, created a loyal consumer following and developed a chain of supply from place of manufacture to point of sale that is coveted by many of our competitors.

Phillips-Van Heusen Corporation has since then acquired the rights to the name and the trademarks globally, continues to advance the recognition of the Van Heusen brand internationally and supports Gazal with product extensions in our territory.

Providing business shirts in multiple sleeve lengths like no other supplier in this country remains the core of our business and the competitive advantage. With up to 30 fit combinations in selected items and approximately 50 items overall in our current stock service range, the combinations of colours, sizes, styles and fits are formidable.

2003 marked a radical change in direction for the brand when future development concentrated on the younger marketplace, and the highly successful release of our European Cut body silhouette later that year heralded the change. This was a departure from our Full Cut product aimed at mid age consumers that has been our traditional market for decades. European Cut shirts are more tailored; patterns are bolder and styling more contemporary. This new focus will be reflected across all extensions of the brand by building a younger base. However, the more conservative established customer will not be forgotten as the core component of our range will be maintained to service that client.

The Van Heusen brand is now also importantly linked to the international human rights movement via our USA licensor and all factories manufacturing any of our products must comply to a strict code of audited conditions. These encompass amongst other issues, minimum wages, hours of work, freedom of association, non-discrimination, no forced or child labour, health and safety standards plus environmental conditions.

Website: www.vanheusen.com.au

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