L.A.M.B.

Widely recognised for her trend setting personal style and natural elegance, Gwen Stefani created L.A.M.B., an acronym for Love Angel Music Baby, out of her love of design and fashion. L.A.M.B. isa luxurious collection of clothing, handbags, shoes and fragrance, based on Stefani's personal style and aesthetic. "L.A.M.B. represents all thins that I love. It's very much about my style and how I put things together. L.A.M.B. is a line that I want to wear every day, explains Gwen.

The brand is defined by Gwen's innate sense of style which often features a playful juxtaposition between classic Hollywood movie star glamour and more casual street influences. L.A.M.B. is always a mixture of vintage inspired mashed up with modern and futuristic elements. Gwen says, "My favourite thing is mixing old with the new and feminie with masculine. I like the contrast and the clash and the resulting balance you get from mixing soft and hard elements. I go back to that inspiration over and over again."

L.A.M.B. has come a long way. What began as six months of designing apparel in Gwen's kitchen has grown into a full collaborative effort with extensive retail sales and partnerships. Gwen says, "L.A.M.B. is something that can be lasting and something that I can continue to do in the future with a family. It's like a seed that I planted and it's going to grow into something amazing. I'm not always going to be running around doing cartwheels on stage for the rest of my life. Designing is something that I've always loved and dreamed about and L.A.M.B. just keeps getting better every season.

Website: www.l-a-m-b.com

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